PARK OUTDOOR ADVERTISING

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Park Outdoor Advertising is an advertising media company operating over 1,500 billboards in upstate New York and northern Pennsylvania.
Utilizing the same art that appeared on the food packages and in advertisements, a distinctive sign was created and offered to restaurants and lodging places recommended by the guidebooks. This “Recommended by Duncan Hines” shingle, hanging in front of a restaurant, resort, or place of lodging, was to become a highly sought-after symbol of prestige. So much so that Hines had to take one con man to court for selling counterfeit signs. Duncan Hines, and later the cake mix, also became the subject of cartoons in magazines from the New Yorker to Playboy.

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