OLIVER DYER'S SALES & SERVICE

Industrial > Refrigeration Services

This family-owned and -operated appliance and service store has been in business for more than 60 years.

The business started when Oliver Dyer’s parents first opened their doors in 1945. Then, Dyer’s Automatic Washing Machine Repair was strictly a repair shop. He remembers playing at the store and hanging out as a child.

“It’s the only thing I have done for 34 years. I worked here before going to college and have been here full time since the 1970s," said Oliver.

It was then that Dyer’s Automatic Washing Machine Repair went through some changes and began offering a sales department that started by selling a line of Maytag products. This aspect of the business has grown.

“We began selling just about everything," said Oliver.

With the expansion, changes occurred in all facets of the business. Although relocating to a larger space to accommodate the growth, Oliver Dyer’s Appliance remained in the same area of town, keeping it an important part of the Fort Worth community.

“We even started looking at the way we do our pricing," said Oliver.

“Oliver Dyer’s Appliance was founded on excellent customer service," he said. “This still holds true today, but over the last several years we have incorporated ‘outlet pricing,’ which allows us to stay strong and beat out the big- box retailers. We accomplish this through our personal one-on-one service, high-quality name-brand merchandise and offering a fantastic savings."

Another unique aspect of the outlet pricing is the “scratch and dent" area. This section offers a full range of major-brand appliances that may have a scratch or a small dent – nothing that would take away from the performance of the appliance or the warranty. These are also offered at greatly reduced prices.

Oliver Dyer’s Appliance carries a wide array of name brands including: Speed Queen, Maytag, Whirlpool, Frigidaire, GE, GE Profile, GE Monogram, KitchenAid, Jenn-Air and Hotpoint. Servicing appliances is still a strong part of the business. Oliver Dyer’s Appliance offers a full-service repair shop.

“We can do it all, from selling it to delivering and installing to repairing it down the road," said Oliver. “About the only thing we don’t do is warranty work on appliances that were not bought here."

The store even offers full-service A/C repair and service on all air conditioning units. However, for new installation, Oliver recommends and sells Trane systems. Throughout the changes and additions over the many years, Oliver has never forgotten the most important lesson he learned from his folks: customer service. He credits the business’ success on satisfied customers.

“People not only pick up the phonebook and look for somebody that has been in business for a long time, but first and foremost, they ask somebody if they know somebody," he said. “Word of mouth – people always do that. Nine times out of 10, anybody who is the market to buy a product or needs a service will always ask someone they trust."

Oliver understands that unique trust, as many of his customers have been shopping with him for decades.

“I have known generations of people, families whose children and grandchildren who now shop with us," he said. “That is what we do – generate good word of mouth by striving to be the best in sales and service in Fort Worth."

Today, Oliver Dyer’s Appliance is located at 8320 Camp Bowie West between Cherry Lane and Las Vegas Trail. Customers will be amazed at the 7,500-square-foot showroom with a connecting 16,000-square-foot outlet warehouse showroom. Both of these areas are filled with a wide range of washers, dryers, dishwashers, ice makers, ovens, microwaves, freezers, refrigerators, air conditioners, disposers and trash compactors.

Its mission statement is simple: “To be the best in the appliance sales and service business in Fort Worth by creating a climate where the company takes care of its employees because they take care of the customer." Oliver credits his employees for the high praises they receive from their customers.

“Our mission statement says it all; if you take care of one, you get them both," he said.

Come visit the superb staff at Oliver Dyer’s Appliance and experience first-hand the customer service that has built a 60-year-old legend in the appliance and service industry.

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